We can get you started quicker than you think!

Success in food, human or pet, comes down to one thing: moving fast and staying ahead. You need to test fresh ideas quickly without the usual hassle or waiting forever for a spot at a big factory. And yep, we get that budgets are tight.

So, whether you need:

🔅 A real, working sample for your next trade show, range review, or pitch

🔅 A team who turns your rough ideas into actual products

🔅 A manufacturer who can scale your kitchen experiments into retail-ready hits

🔅 A place to trial new concepts outside the big contract manufacturing grind

🔅 A space where innovation rules, no question is dumb, and great ideas start with a chat

That’s exactly where we come in. Let’s make your next move happen fast, simple, and with zero drama.

New Product Development

Our product development process is built for startups: straightforward, transparent, and completely tailored to you. We keep things flexible, approachable, and supportive because we know launching something new can be tricky and we’re here to make it fun instead of stressful.

Our secret sauce? Your product is developed in the exact place it will be manufactured, so no extra costly trials once the formulation is approved or surprise abnormalities in the final production process. Plus, the formulation is yours to keep, forever.

Got a rough idea or a fully baked concept? Doesn’t matter. We’ll walk with you every step of the way, turning your vision into a product ready for the retail market.

Our calculator below will show exactly what investment you need to bring your initial ideas to life. Whether your formulation is B.Y.O or HFC-developed, you’ll walk away with game-ready samples that are perfect for tastings, consumer feedback, photography, giveaways, or whatever else sparks your creativity.

The Process.
Transparent Pricing.

Simple. Honest. Zero surprises.

Option 01: B.Y.O

The fastest route to a production trial. You've already done the heavy lifting, and you need to test your recipe to see if it is actually production ready.

Choose B.Y.O if you:

  • Have a working, validated formulation
  • Can provide physical samples (homemade or commercially made)
  • Don't need a recipe built from scratch
  • Only require minor production tweaks, not a major rework
Option 02: Full Development

The bee's knees of development. Our in-house food technologist builds your formulation from the ground up. Texture, flavour, macros, the works. We start with a discovery call to hear your wish list, then get to work bringing your product to life.

Choose Full Development if you:

  • Don't have a working, tested formulation yet
  • Want real food professionals behind your recipe (not ChatGPT)
  • Want the fastest, safest and least stressful path to launch
  • Want to avoid costly mistakes and re-trials down the track
  • Want the confidence of developing your product where it'll actually be made
INCLUSIONS
1 Sample round
1-3 finished samples
Detailed report
Adjusted formulations (if applicable)
Access to our Launchd. online Program
$750
INCLUSIONS
Formulation developed by a Food Technologist
6 Sample Rounds
2-4 Sample variations per round
Detailed reports, videos and photos
2 x Water Activity Tests used when required
All recipes and I.P are 100% yours to keep
Personalised Trello board for project tracking
Access to our Launchd. online Program
$3500
Need extra trial rounds outside of the included ones to finalise your formulation? They’re $550 per round.
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